Missfits collects your information in order to provide you with personalized recommendations to improve your bra shopping experience. Your privacy is important to us, and this policy is written to help you understand how we collect your information, what information is collected, and how we use the information you provide.

Our privacy policy is guided by the following principles:

  • We do not collect any more information about you than is necessary to enhance our fit recommendation offering

  • We do not keep your personal information if it is no longer needed

  • Your personal information is detached from personally identifying information and we take every measure to keep it safe from unauthorized access

  • Your personal information will not be shared with, sold, or rented to third parties except as outlined in this Privacy Policy

1. Personal Information Collected

a. Personal Information automatically collected

When you use the Missfits Fit Check service, we automatically record information that your browser sends whenever you visit a website, for example: the domain and host from which you access the Internet, the IP address of the computer you are using, the date and time you access our service, which apparel items you view and/or purchase, and the Internet address of the website from which you accessed the service. The most common sources of this Personal Information include cookies, service analytics, and our retail partners.

This information tells us things like how you navigated our Service and its performance in terms of responsiveness, which we use to better serve you and provide you with more personalized offerings.

We may also collect Personal Information about you from retail partners, business partners, contractors, and other third parties. This includes, but is not limited to, instances in which you affirmatively authorize those third parties to provide us with Personal Information. For example, retail partners may provide us with Personal Information about items you have purchased from them in the past so that we can provide better fit recommendations for you.

b. Personal Information provided by you

We collect Personal Information by asking you questions such as your bra size, brand preferences, and body shape. If you create an account we may also request your email address, but this is not necessary to use our services.

2. Use of Personal Information

Missfits uses your information to provide you with a superior customer experience when shopping with our retail partners. We use your Personal Information to:

  • Create and provide recommendations on size, fit and style of apparel items;

  • Analyze the fit of apparel items;

  • Create a Missfits Profile (personal account) you can log into from any device;

  • Answer questions you ask of us regarding the service or recommendations;

  • Make communications necessary to notify you regarding security, privacy, and administrative issues;

  • Test and improve our systems and services

We will only keep your data for as long as necessary to perform our services or as long as we are required by law. After this, your personal data will be deleted. We cannot remove your data when there is a legal storage requirement such as book keeping rules, or when there is a legal ground to keep the data, such as an on-going contractual relationship.

3. Disclosure of Personal Information

Your Missfits Profile may be shared with:

  • Our retail partners, so they can better personalize apparel offerings to you;

  • Service providers, subcontractors, and agents who perform services on our behalf

  • Manufacturers of products sold on our Partner Sites to provide insights relating to the fit, style, and purchase preferences relating to their products

In addition, if Missfits becomes involved in a merger, acquisition, or any form of sale of some or all of its business or assets, your Personal Information may be provided to the entities and advisors involved. We will provide notice if your Personal Information becomes subject to a different privacy policy as a result of any such transaction.

4. Security of Personal Information

Missfits provides you with the ability to access, correct, change or delete the Personal Information in your Missfits Profile at any time. Missfits may periodically archive Personal Information it has collected and there may be times that such archived information cannot be permanently removed from our systems.

Wherever your Personal Information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. You acknowledge and agree that your Personal Information may be processed and stored in countries outside of the European Union including, without limitation, the United States.

We take appropriate security measures to safeguard your information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information and Missfits Profile. However, as no method of transmission over the Internet is 100% secure, Missfits does not guarantee its absolute security.

7. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy or if you would like to have your Personal Information removed from our database, please contact us at

By using Missfits’ service in the manner described in this Privacy Policy, you consent to the application of this Privacy Policy to the collection, storage, use and disclosure of your Personal Information as described.

8. Third Parties

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.