HAPPY BOOBS, HAPPY LIFE
Everything that bra shopping's not: empowering, joyful, and personal. Say goodbye to bad bra karma, and say hello to bras that finally fit.
we do the bras
you do the living
I want a good, sexy, black bra that won't show through my dress for an upcoming event. My breasts tend to be quite full on the top, so I need something that won't cut into them.
ALESSIA, 29, ITALY
OUR PROMISE : a happy bra life
You’ve tried it all: Awkward fitting rooms, measuring tapes, confusing sizing charts. You're a modern, multifaceted human - and yet, finding the right bra still feels ridiculously hard.
The thing is, it's not you. It's a sizing system that was developed 50 years ago, and relies on just two simple measurements. At Missfits, we know that fit is about much more than a number and a letter. Your breast projection, lifestyle, hormone fluctuations - they all impact which bras will make you feel your best. We believe that everyone deserves to feel confident and comfortable in their skin, and we've made it our mission to make that happen - starting with the right bra.
NO SIZING CHARTS
We've all been there: buying something you think is your size, only to realize that it doesn't fit. We measure each bra along 22 dimensions before it goes in your box, so you can say goodbye to confusing sizing charts and measuring tapes.
NO ENDLESS SEARCHES
We know how tough it can be to find the bra you're dreaming of: everything from material to padding, strap width to wire shape. Whether you're looking for something super sexy or totally comfy, we'll make sure to find it for you.
NO JUDGMENT
One thing that's not cute? Feeling judged while bra shopping. Whether for our size, shape, or style, judgment from strangers is a big no-no when it comes to our most intimate shopping experience. All boobs are welcome here, period.
8947 HUMANS HAVE JOINED MISSFITS.
HERE'S WHAT THEY'RE SAYING:
"It felt like Christmas came early. To make sure I wouldn’t end up buying all of them I was super picky when trying [the bras] on. Thank you so much for finding them for me!!!"
— Camilla, 28, Sweden
WELCOME TO THE FUTURE OF BRA SHOPPING.
STEP 1: TELL US ABOUT YOURSELF
Get comfy and make your Fit Profile - we promise, you'll never look at your boobs the same way again. Meanwhile, we'll learn all about your unique shape, style, and needs.
Pay €6 for our Concierge Fit Service, and we'll send you a selection of custom-curated bras to try, with risk-free returns and exchanges.
STEP 2: GET YOUR PERSONALIZED BRA BOX
Sit back and relax while we do the work. We'll select 3-5 bras for based on your unique shape, style, and needs. Each bra is custom-ordered from our suppliers, hand-measured and quality-checked, then lovingly wrapped, with a hand-written note just for you.
STEP 3: TRY-BEFORE-BUYING, COMFY AT HOME
Your Bra Box is delivered straight to your doorstep. Take three days to try on the bras, paying only for what you keep. We'll exchange any items and take back the rest at no extra charge.
MEET the bra boxES
CHOOSE YOUR FLAVOUR, THEN CUSTOMIZE IT TO YOUR TASTE
MINIMALIST
Elegance in simplicity. Our Minimalist Bra Box is the perfect solution for when you want your bras to feel like second-skin - no bows, diamantes, or frills at this party.
SEXY
Sexy is a feeling, not a look. Our Sexy Bra Box is designed to keep you feeling sexy and confident for any occasion, whether you're going on a hot date or watching Netflix on the sofa.
Best seller!
COMFY
Our Comfy Bra Box was designed for your loungey weekends and pre-period days. They're the perfect solution when you don’t feel like wires, but still want to give your boobs a hug.
BOLD
Our Bold Bra Box was designed for when you want to feel like a rockstar, underneath it all. They're the perfect solution when you're looking for an extra shot of confidence, quirk, & spice under your outfit.
BRA TALK
WE LIKE BRAS. COME JOIN THE CONVERSATION!
Like currencies, visa requirements, and the pronunciation of “aluminum”, bra sizing
lacks an international standard.
BRAS AS INSTRUMENTS OF POLITICAL PROTEST
In addition to being an everyday undergarment, it’s also been used as a symbol of political protest, long before the days of Women’s Marches and #FreeTheNipple.
BRA SIZING AROUND
THE WORLD