MAKING BRA SHOPPING WORK FOR EVERYBODY

BECAUSE BRAS SHOULD FIT BREASTS,

NOT THE OTHER WAY AROUND 

WE BELIEVE IN A MORE INCLUSIVE WORLD

For too long, bra shopping has been a source of confusion and frustration. 

We want to change that by replacing outdated sizing charts and conversations about our bodies, with delightful, empowering experiences that make each of us feel celebrated and understood.

POWERED BY DATA & COMMUNITY

The lingerie industry is premised on a sizing system developed in the 1970s, and relies on just two measurements. For a garment that's meant to shape and support us as we move through different life stages—from puberty to pregnancy and mastectomy to menopause — size just isn't enough.

 BUILT TOGETHER WITH YOU

So, we're doing things differently. At Missfits, we measure each bra along 22 dimensions to create a truly universal fit standard, and match these to your unique shape and needs.

When you buy a Bra Box, you become part of the solution. Each bra you try directly improves the accuracy of our fit recommendation for you and all of our customers.

By making sure that the right product gets in the right person’s hands, we can also reduce waste in the fashion industry and help build a more sustainable future.

THE BACKSTORY

I've been fascinated with lingerie ever since owning my first bra. My love for the garment stems from the belief that lingerie is a wardrobe item that, more than any other, impacts the way we feel about ourselves for the whole day. Yet, in my own life I've rarely been able to find bras that both feel good and represent my personal style.

 In 2017, I quit my corporate job to study lingerie design. During my studies I spoke with lots and lots of women, who largely shared my frustration. It occurred to me that no good method for finding bras currently existed.

Missfits started with the simple idea that everyone should be able to find whichever kind of bra they desire. A bra fitted to their unique shape, style, and mood, even as these evolve throughout time. Our journey has been one of constant experimentation to create ground-up, lasting change in an industry that needs it. Thank you for being here.

Love,

Charlotte Chiang

Founder & CEO

Proudly backed by

Copyright © 2020     Missfits Apparel LTD.