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REALLY HAPPY BOOBS

Empowering, joyful, personal: We're everything that bra shopping's not. Say goodbye to bad bra karma, and say hello to bras that finally fit.

we do the bras

you do the living

I want a good, sexy, black bra that won't show through my dress for an upcoming event. My breasts tend to be quite full on the top, so I need something that won't cut into them.

ALESSIA, 29, ITALY

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OUR PROMISE : a happy bra life

You’ve tried it all: Awkward fitting rooms, measuring tapes, confusing sizing charts. You're a modern, multifaceted human - and yet, finding the right bra still feels ridiculously hard.
The thing is, it's not you. It's a sizing system that was developed 50 years ago, and relies on just two simple measurements. At Missfits, we know that fit is about much more than a number and a letter. Your breast projection, lifestyle, hormone fluctuations - they all impact which bras will make you feel your best. We believe that everyone deserves to feel confident and comfortable in their skin, and we've made it our mission to make that happen - starting with the right bra.

NO SIZING CHARTS

We've all been there: buying something you think is your size, only to realize that it doesn't fit. We measure each bra along 22 dimensions before it goes in your box, so you can say goodbye to confusing sizing charts and measuring tapes.

NO ENDLESS SEARCHES

We know how tough it can be to find the bra you're dreaming of: everything from material to padding, strap width to wire shape. Whether you're looking for something super sexy or totally comfy, we'll make sure to find it for you.

NO JUDGMENT

One thing that's not cute? Feeling judged while bra shopping. Whether for our size, shape, or style, judgment from strangers is a big no-no when it comes to our most intimate shopping experience. All boobs are welcome here, period.

7041 HUMANS HAVE JOINED MISSFITS.

HERE'S WHAT THEY'RE SAYING:

"It felt like Christmas came early. To make sure I wouldn’t end up buying all of them I was super picky when trying [the bras] on. Thank you so much for finding them for me!!!"

—  Camilla, 28, Sweden

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WELCOME TO THE FUTURE OF BRA SHOPPING.

 STEP 1: TELL US ABOUT YOURSELF 

Get comfy and make your Fit Profile - we promise, you'll never look at your boobs the same way again. Meanwhile, we'll learn all about your unique shape, style, and needs. 

 STEP 2: GET YOUR PERSONALIZED BRA BOX 

Sit back and relax while we do the work. We'll select 3-5 bras for based on your unique shape, style, and needs. Each bra is hand-measured and quality-checked, then lovingly wrapped, with a hand-written note just for you.

 STEP 3: TRY-BEFORE-BUYING, COMFY AT HOME 

Your Bra Box is delivered straight to your doorstep. Take three days to try on the bras, paying only for what you keep. We'll exchange any items and take back the rest at no extra charge. 

MEET the bra boxES

CHOOSE YOUR FLAVOUR, THEN CUSTOMIZE IT TO YOUR TASTE

MINIMALIST

Elegance in simplicity. Our Minimalist Bra Box is the perfect solution for when you want your bras to feel like second-skin - no bows, diamantes, or frills at this party.

SEXY

Sexy is a feeling, not a look. Our Sexy Bra Box is designed to keep you feeling sexy and confident for any occasion, whether you're going on a hot date or watching Netflix on the sofa.

 Best seller! 

COMFY

Our Comfy Bra Box was designed for your loungey weekends and pre-period days. They're the perfect solution when you don’t feel like wires, but still want to give your boobs a hug. 

BOLD

Our Bold Bra Box was designed for when you want to feel like a rockstar, underneath it all. They're the perfect solution when you're looking for an extra shot of confidence, quirk, & spice under your outfit.

BRA TALK

WE LIKE BRAS. COME JOIN THE CONVERSATION!

Like currencies, visa requirements, and the pronunciation of “aluminum”, bra sizing

lacks an international standard. 

BRAS AS INSTRUMENTS OF POLITICAL PROTEST

In addition to being an everyday undergarment, it’s also been used as a symbol of political  protest, long before the days of Women’s Marches and #FreeTheNipple. 

BRA SIZING AROUND

THE WORLD

Copyright © 2020 Missfits Apparel Ltd.