IT'S TIME FOR A CHANGE
The last bra sizing revolution took place in the 1970s and relies on just two measurements. That helps explain why 3 in every 4 women still buy bras that don't fit. At Missfits, we know that fit is about much more than size.
Your breast height, projection, and how much support you require—all of it impacts which bras will make you feel your best. That's why we built a way to find the bras made to fit you, so that you can worry about things that actually matter.
Don't know how to find their size in a given brand
Experience at least one fit problem with their current bra
HOW IT WORKS
Take the 5-minute Fit Quiz to create your unique Fit Profile. Save it and update anytime.
We'll deliver a personalized selection of 3-5 bras for you to try at home. Pay a £5 shipping deposit upfront.
After 5 days, pay for what you'd like to keep and send back the rest, at no extra charge.
MORE THAN JUST PRETTY BRAS
Bras are one of the least understood garments in terms of size and fit.
Since the last bra-sizing revolution in the 1970s,
non-standardized application of sizes, changes in women's preferences, and new textile innovations have rendered this system nearly obsolete.