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HAPPY BOOBS, HAPPY LIFE

Bras were meant to fit breasts, not the other way around. We help you find the right bras, so you can worry about what actually matters.

BRA SHOPPING DOESN'T HAVE TO BE HARD.

WE MAKE IT EASY.

Tell us a little bit about yourself.

Take our Fit Quiz to let us know all about your unique style, shape, and needs. Think of it as a first conversation.

Get your personalized

Bra Box.

Sit back and relax, while we do the work. Your Bra Box is lovingly curated and wrapped just for you, with a hand-written note inside.

Try-before-buying, comfortably at home.

Pay for only what you keep -we'll exchange any items and take back the rest at no extra charge. 

We started Missfits with the simple idea that bra shopping should be a joyful, empowering, and personal experience. We believe that every person deserves to feel confident and comfortable when they put on their bra on in the morning, and we've made it our mission to help you feel great in your body - starting with the right bra.

29 YEARS OLD, ITALY

"I want a good, sexy, black bra that won't show through my dress for an upcoming event. My breasts tend to be quite full on the top, so I need something that won't cut into them."

ALESSIA'S BRA BOX

PERSONALIZED FOR YOU
PERSONALIZED FOR YOU

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BRA SIZING AROUND THE WORLD

Like currencies, visa requirements, and the pronunciation of “aluminum”, bra sizing

lacks an international standard. 

BRAS AS INSTRUMENTS OF POLITICAL PROTEST

In addition to being an everyday undergarment, it’s also been used as a symbol of political  protest, long before the days of Women’s Marches and #FreeTheNipple. 

let's SOCIALIZE

#knowyourboobs

PERSONALIZED FOR YOU

6990 HUMANS HAVE JOINED MISSFITS. EACH OF THEM ARE UNIQUE.

29 YEARS OLD, ITALY

"I want a good, sexy, black bra that won't show through my dress for an upcoming event. My breasts tend to be quite full on the top, so I need something that won't cut into them."

ALESSIA'S BRA BOX

Copyright © 2020 Missfits Apparel Ltd.