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HAPPY BOOBS, HAPPY LIFE

We're taking the guesswork out of bra shopping for busy, awesome humans by helping you discover the bras that fit best.

SAY GOODBYE TO BRAS THAT HURT

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FIT PROFILE

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BRA BOX

Customize to your style and price point. Pay a €5 styling fee upfront.

TRY BEFORE

BUYING

Pay for what you want to keep and send back the rest, at no extra charge.

PERSONALIZED FOR YOU

6700 HUMANS HAVE JOINED MISSFITS. EACH OF THEM ARE UNIQUE.

29 YEARS OLD, ITALY

"I want a good, sexy, black bra that won't show through my dress for an upcoming event. My breasts tend to be quite full on the top, so I need something that won't cut into them."

ALESSIA'S BRA BOX

PERSONALIZED FOR YOU
PERSONALIZED FOR YOU

HOT OFF THE BLOG

BRA SIZING AROUND THE WORLD

Like currencies, visa requirements, and the pronunciation of “aluminum”, bra sizing

lacks an international standard. 

BRAS AS INSTRUMENTS OF POLITICAL PROTEST

In addition to being an everyday undergarment, it’s also been used as a symbol of political  protest, long before the days of Women’s Marches and #FreeTheNipple. 

WHY MISSFITS? 

Fit is about more than the size dictated by a number and a letter. Your breast height, projection, lifestyle and hormone fluctuations — all of it impacts which bras will make you feel your best.

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#knowyourboobs

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