meet the bra box

A modern approach to finding bras that fit.
No sizing charts, no measuring tapes, and no B.S. required.

IT'S TIME FOR A CHANGE

The last bra sizing revolution took place in the 1970s and relies on just two measurements. That helps explain why 3 in every 4 women still buy bras that don't fit. At Missfits, we know that fit is about much more than size.
Your breast height, projection, and how much support you require—all of it impacts which bras will make you feel your best. That's why we built a way to find the bras made to fit you, so that you can worry about things that actually matter.

75%

Don't know how to find their size in a given brand

Experience at least one fit problem with their current bra

86%

HOW IT WORKS

1

CREATE YOUR

FIT PROFILE

Take the 5-minute Fit Quiz to create your unique Fit Profile. Save it and update anytime.

2

ORDER YOUR

BRA BOX

We'll deliver a personalized selection of 3-5 bras for you to try at home. Pay a £5 shipping deposit upfront.

3

TRY BEFORE

BUYING

After 5 days, pay for what you'd like to keep and send back the rest, at no extra charge.

"It felt like Christmas came early. To make sure I wouldn’t end up buying all of them I was super picky when trying [the bras] on. Thank you so much for finding them for me!!!

WHAT PEOPLE ARE SAYING

—  Camilla, 28, Sweden

MORE THAN JUST PRETTY BRAS

Bras are one of the least understood garments in terms of size and fit.  

Since the last bra-sizing revolution in the 1970s,

non-standardized application of sizes, changes in women's preferences, and new textile innovations have rendered this system nearly obsolete.

let's SOCIALIZE

#knowyourboobs

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