BRA SHOPPING
WITHOUT THE B.S.
No more wacky sizing charts and pokey underwires. We'll find you bras that make you feel your best, so you can focus on what actually matters.

HOW IT WORKS

1

CREATE YOUR MISSFITS PROFILE

Our five-minute Fit Quiz will define the best bra styles and shapes for you. Change and update your profile anytime.

2

ORDER YOUR

BRA BOX

Tell us what how you like your bras, and we'll present you a personalized selection of 3-5 bras to try at home.

3

TRY BEFORE

YOU BUY

After 5 days, send back what you don't want, and pay for only what you keep. We only ask a €5 shipping deposit upfront.

WHAT PEOPLE ARE SAYING

"It felt like Christmas came early. To make sure I wouldn’t end up buying all of them I was super picky when trying [the bras] on. Thank you so much for finding them for me!!!

—  Camilla, 28, Sweden

MORE THAN JUST
PRETTY BRAS

Bras are one of the least understood garments in terms of fit. Till now, size has been the only tool we have to search for bras, and as anyone with breasts knows: fit is about much more than size. 

Modern-day bra sizing was developed in the 1970s, and since then, non-standardized implementation, changes in women's morphology and preferences, and new textile innovations have rendered this system all-but obsolete.

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